Chelsea Cookie Company
Logo & Package Design
Graphic & 3D
Project Type: Individual
Instructor: Skip Sorvino (School of Visual Arts, New York City)
Tools: Adobe Illustrator, Cinema 4D, Sketch
>> Project Overview
Chelsea Cookie Company(CCC) is an imaginary cookie compay located in Chelsea Market, New York City. Chelsea Merket is an indoor food hall known for its unique industrial character. My task is to design a logo and branding for CCC that relate to its product while also suit the overall industrial feeling of Chelsea Market. My task also includes to make the package design for CCC's cookie products.
>> Color Palette
>> Logo Ideation
As requested by the imaginery client, the deisgn of the logo shall match with the industrial atmosphere of Chelsea Market. It shall also consicely deliver the message implying CCC's primary product: cookie. On top of that, the logo shall contain the name of the company CCC in it. The idea of a bolt came to my mind.
>> Package Design
I designed the packages for six different flavors of cookies: Mango Flovor, Blueberry & Cream Flavor, Matcha Flavor, Strawberry Flavor, M&M Flavor. I then made 3D models of the packages and rendered them in Cinema 4D.